Re: The Euphorian Way

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On Sun, 1 Jul 2001 irvm at ellijay.com wrote:

>  If there are enough people using a language, the support
> will be there. The question is, how do you get enough people using the
> language?

  I never studied marketing and I know nothing about marketing, but as I
understand, there are two main rules of marketing:

1.  Between unequal products, the better one wins.

2.  Between equal products, the first one wins. 

  Rule number one requires explanation.  The idea of "better" is a complex
idea.  Better for what purpose?  Different customers have different
purposes.  Which is the better clock?  The one that tells time to within a
second per week instead of a second per day?  The one that has more
readable numbers?  The one that is luminous at night?  The one that you
can wear on your wrist?  The one that is big enough so you can put it on
the wall and everyone can see it?  The one that tells the day of the week
and the month and the date and the phases of the moon?  The one that
doesn't need to be wound up?  The one that doesn't depend on electricity?
Complex idea.  Depends on the customer's purposes.  Better means something
different for different people.  But, keeping this explanation of "better"
in mind, the better product wins.  It is no contradiction to say that a
bunch of products can all be better, each in its own way, each for
different customers.

  Maybe I'm stupid and ignorant, but that's my theory of marketing.

  I figure Euphoria probably will eventually make Basic obsolete, because
it seems to me Basic has nothing on Euphoria.
  The contest between Euphoria and C/C++/C# will be tougher.  That will
boil down to: which is more important, simplicity or efficiency?
  There is a trend-- efficiency is getting to be a non-issue because of
modern computers getting so powerful, simplicity is getting more and more
important in this world of ever increasing complexity.

       Jerry Story

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