Re: Phix Logo

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RobertS said...
petelomax said...
ChrisB said...

How about incorporating the Greek symbol for Phi somehow ɸx for instance

tbh, not really targetting the right audience, I suspect, and in fact was in my 50s when first finding out that symbol was named phi !

Who would the right audience be whom it wouldn't target?

Seriously? It would be recognised by doctors, theologians, historians, mathematicians, and professors in humanities and the classics, but everyone else would simply say “It’s all Greek to me” and almost all wouldn't know with any certainty that it even is a greek letter. I don't, you may be surprised to hear, have the budget to get away with anything like a Nike swoosh, it has to be instantly recognisable and friendly, and greek letters are anything but that.

While I'm here, couple of ascii art things just in case they prompt any ideas: 

------_/_/_/    _/ 
-----_/    _/  _/ 
----_/    _/  _/      _/ 
---_/_/_/    _/ 
--_/        _/_/_/  _/  _/  _/ 
-_/        _/  _/  _/    _/ 
_/        _/  _/  _/  _/  _/ 
 
   __    ________ 
  /_/\  / ______ \ 
  \ \ \/ /\____/ /\ __ 
   \ \ \/ /   / / //_/\ 
    \ \ \/___/ / / \_\/_  __ 
    /\ \______/ /    /_/\/ /\ 
   / /\  ____ \ \    \ \ \/ / 
  / / /\ \ \ \ \ \    \_\  / 
 / / /  \ \ \ \ \ \   / /  \ 
/_/ /    \ \ \ \ \ \ /_/ /\ \ 
\_\/      \_\/  \_\/ \_\/\_\/

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