Selling sizzle

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>From: =A9koda <tone.skoda at SIOL.NET>

>My code is for a particular purpose.

I understand. But EULA disclaimers typically say that the code one has
purchased or elected to use is not *warranted* to be fit for any particul=
ar
purpose -- use it at your own risk, etc.

If you are willing to state that your code WILL (unequivocally) do a
particular thing satisfactorily, you are willing to stick your neck out
farther than most software developers, and probably farther than your law=
yer
would recommend....

I was not impugning your code. It's probably very good code.

I suppose the point of my message was that it's hard to strike a balance
between expressing the feeling, which hopefully we have as authors, that =
our
code is good and worthy, and yet not overcommitting ourselves to the
production of *perfection* in any sense.

And I have seen a lot of programmers being overly apologetic lately. When
someone tells me about all the imperfections of their code -- unless they=
 do
so very explicitly and dispassionately, as in a list of known bugs and
issues that conceivably could have been addressed but weren't, for whatev=
er
reason -- it makes me feel, "Well, if even you the author don't think any
more highly of it than that, why should I take the risk of running it on =
my
computer, when it sounds like the least damage it's likely to do is waste=
 my
time, relative to other stuff I'd probably rather be doing?"

Sell the sizzle. I know it's hard to do, and believe me if I had to make =
a
living selling, I would starve (been there, done that), but you gotta mak=
e
people WANT to sample your wares. Make us FEEL as if you have promised us
the world, when you have actually promised us nothing - or something like
that. 8^)

Best regards,
George Henry

Computers save time the way kudzu prevents soil erosion. -- Al Castanoli

_________________________________________________________________________=
____________
Get more from the Web.  FREE MSN Explorer download : http://explorer.msn.=
com

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