OpenEuphoria

Re: better product wins

• Posted by irvm at ellijay.com Jul 03, 2001
• 583 views

> ----- Original Message -----
> From: <jstory at freenet.edmonton.ab.ca>
> To: "EUforum" <EUforum at topica.com>
> Sent: Monday, July 02, 2001 1:19 PM
> Subject: better product wins
>
> >   As I said in a previous message, my theory of marketing is:
> >
> >   Rule 1. Between unequal products, the better one wins.
> >   Rule 2. Between equal products, the first one wins.
>
That's a nice theory. If you want a look at reality, rent a copy of "A Man
and His Dream",
by Francis Ford Coppola. It's basically the story of someone who created a
much better
product, the first of its kind (about 30 years ahead of the competition).
After you see the
video, see if you still think those rules apply.

Regards,
Irv