Re: Euphoria's Future?

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I can imagine that the "shiny box" can be a metaphor for placing the product in
more prominent
position for consumers, as well as making it look attractive. The "box" can be
seen by the mass
market if it is in shops; literally on the shelf.

But the first question that RDS must ask itself is 'do we want to have a huge
market to support?'.
If they don't, then they are going about it the right way now. If they do, then
they have to get
into additional forms of product placement and marketing. This will bring on new
issues that one
gets automatically when one has a large customer base - and maybe Robert and
Juno just don't want to
get into that scene.

>From a selfish point of view, I'd love to see the product expand its customer
>base. I might have a
better chance of it providing me with an income if more people (and companies)
wanted to use
Euphoria. I keep hoping that one day I'll walk into a store and see Euphoria on
the front cover (and
CD) of PC and Linux magazines.

The current product has wide functionality, has good documentation, is stable,
and is well
supported. All of these things can be improved of course, but it is a very
"sellable" product right
now. I'm sure the path to a larger market will include a "make-over" to focus
less on the character-
based apps (MS-DOS and Linux), which are perceived as old-style, and more on the
GUI and Games apps.
To get into companies, it needs serious database and internet connectivity and
tools. By serious, I
mean either officially supported by RDS or by some solid organisation such as
Borland, Microsoft,
Oracle, or IBM. 

----
Derek

14/11/2001 2:05:18 PM, Kat <gertie at PELL.NET> wrote:

>
>On 13 Nov 2001, at 22:20, rforno at tutopia.com wrote:
>
>> 
>> I agree on the comments for the manual. It is a very good piece of work.
>> But what is really meant by a "shiny box"? 
>
>It's almost just what it says: a shiney box! Shrink wrapped, fancy colors, like
>
>boxes that microsoft sells OSs in. The box is part of the advertising for the 
>product.
>
>Kat
>
>
>> Maybe my English is not enough to
>> understand this idiomatic expression :). ----- Original Message ----- From:
>> <freeplay at mailandnews.com> To: "EUforum" <EUforum at topica.com> Sent:
>> Tuesday,
>> November 13, 2001 6:37 PM Subject: Re: Euphoria's Future?
>> 
>> 
>> > At 09:10 13/11/01 +0100, you wrote:
>> > <snip>
>> > >It needs a shiny box and a good manual.
>> > <snip>
>> >                             xxxxxxxxxxx
>> >
>> > I disagree on one point.  Euphoria doesn't need a good manual because it
>> > already comes with one far far better than "good" - "excellently superb"
>> is
>> > a better description.  The documentation (i.e. "manual") that is supplied
>> > with
>> > Euphoria is the best example of clearly written, easy to understand and
>> > (thanks to the hot link ability of HTML) the easiest to navigate I
>> have
>> > ever come across in twenty years of reading such material.  I believe this
>> > is
>> > one of the reasons why so many people have taken the time (at no cost) to
>> > translate the documentation to other languages.
>> >
>> > High quality documentation for any product is essential for it's success
>> > but a shiny box to put it in is, IMHO, not smile
>> >
>> > Keep up the good work all.
>> >
>> > Regards,
>> >
>> > FP.
>> >
>> >
>
>
>

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