OpenEuphoria

Re: More projects?

• Posted by <gwalias-bb at yahoo.com> Dec 28, 2005
• 517 views

--0-317164529-1135788300=:68045
Content-Type: text/plain; charset=iso-8859-1
Content-Transfer-Encoding: 8bit

<snip>
Look  at the IPOD, it is the dominate portable MP3 player but the IPOD is a 
  limited feature gimmick. I could name a dozen MP3 players that are  better than
  the IPOD, but yet the IPOD remains the top selling MP3  player. Why? Because
  Apple has hyped, promoted, and poured millions  into brainwashing consumers into
  thinking the IPOD is the best thing  since sliced bread. </snip>
  
Chris, the iPod is a triumph of industrial design, that is why it sells  well.
  Visually and ergonomically it has a wonderful uncluttered  aesthetic, it feels
  good in your hand and it's a joy to use. Consumers  are human too and they
  recognise and respond to quality without  brainwashing. Sales of other MP3
  players pale by comparison because for  all their features and gimmicks, they
  don't capture the heart and the  imagination the way the iPod does. Using an iPod
  is like writing with a  nice pen. The Creative MP3 players by contrast, look and
  feel like  cheap, disposable ballpoints (and remain largely on store shelves as a
   result). Good marketing helps of course but no brainwashing is required  when a
  product taps into that genuine quality to which all human beings  respond.
  There's no big mystery to the iPod's success. People really  like it.
  
Disclaimer:  I don't work with or for Apple in any way or even own  any Apple
  stock - I am the proud owner of an iPod however 
  
  Gordon