Re: Euphoria Logo Contest, will you participate?

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DerekParnell said...
kinz said...

Just for better understanding...

You do read English, right? Good ... it looks like you forgot to dot the 'i'.

I know you haven't, but that's what it looks like!

I agree with Derek, the current trend of your logos looks like ei, not eu. Forget about what it really is, what it looks like is ei. The problem is that it is a mistake either way. The tail end is not a u, therefore, the reader is going to transpose in their mind what it really should be. They will think: is it more likely that the dot is missing from the i or that another underneath curve was forgotten by the writer? In a split second, everyone who reads English on a daily basis will decide the dot is missing from the i. Therefore, they will read the logo as EI, not EU.

Jeremy

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