1. RE: Better Product Wins
Hi Jerry,
It is a good thing you are not in advertisement :)
>> Rule 1. Between unequal products, the better one wins.<<
>> Rule 2. Between equal products, the first one wins.<<
This is not always the case. Beta was developed before VHS, and=
Beta
has a much better quality than VHS, but ultimately VHS became the=
standard on how we watched movies. Why? Simply because the=
inventors
of VHS went to manufactures, and gave them incentives to support=
VHS.
We as consumers were then mislead to think VHS was the better of=
the
2.
>>Can an inferior product be successfully advertised so that it=
wins
over<<
>>the superior product, thereby invalidating Rule 1 ?<<
Yes. Sex sells, and a creative advertisement campaign could use=
sex
to sell Suntan lotion to an Eskimo. You must understand.=
Companies do
not care how well the product works, or even if it is going to=
make
your life easier. The main goal is selling that product and=
making
the shareholders happy.
>>MICROSOFT:<<
>> Can rule number 1 be violated by means of enough
market-domination,<<
>>such as Microsoft has?<<
>> No. Not even Microsoft can violate rule number one, keeping=
in
mind<<
>>a proper understanding of the word "better".<<
We have you been in the last ten years Jerry? Microsoft has
repeatedly broken rule 1.
A product success boils down to one thing "MONEY". If RDS had=
the
financial backing as Microsoft, Euphoria would have wiped out=
Basic
long time ago.
Christopher Bouzy
President/CEO
