1. Re: better product wins
- Posted by gertie at ad-tek.net
Jul 03, 2001
On 2 Jul 2001, at 10:19, jstory at freenet.edmonton.ab.ca wrote:
<snip>
>
> ADVERTISING:
> Can an inferior product be successfully advertised so that it wins over
> the superior product, thereby invalidating Rule 1 ?
> David Ogilvy was probably almost the ultimate guru on the subject of
> advertising. He speaks from experience as a professional advertiser.
> He says that if he puts his mind to it, he can write an advertisement
> that will sell an inferior product. Once. As soon as people find out
> that it is an inferior product, they stop buying it. In fact the more
> money is spent advertising the inferior product, the quicker people
> find out that it is inferior and the quicker they stop buying it.
> Therefore his policy was to advertise only the best products.
> Not even the great master of advertising, David Ogilvy, Himself, could
> violate my rule number one.
The Republican party in the usa did last year.
Alabama is so dead set *for* pollution, they spent $millions to find more things
to burn,
they offer tax encentives to appliances which burn non-standard things in home
or
industry, they no longer enforce the non-law against burning garbage at home,
even
the state and national park management burns garbage in the state parks, and
Alabama Power ( a subsidary of Southern Company, the dirtiest electricity
generator in
the usa ) is advertising itself as "green" and pushes the image of itself as a
hydroelectric company even tho they get 73% of their power from 30 yr old coal
plants
burning the dirtiest cheapest coal with no pollution controls. And Alabamians
believe
this crap is good for them. Jeeze, some days i haveto rewash my clothes, day
after
day, because after hanging them out to dry, they come in smelling like a burning
garbage dump. Advertising is the chief source of info here, with such an
illiterate
population, and the news departments don't dare tell them the truth for fear of
slander
lawsuits. What about that law that almost passed in South Carolina(?) that would
have
given software companies the legal rights to sue anyone who spoke/wrote a bad
review
of their product? There are many things i see on tv, reformulations of things
that got
yanked off the market for killing people, but people still buy the products when
they are
advertised.
But i digressed again..
Kat
