1. Logo criteria
- Posted by _tom (admin) Sep 29, 2009
- 1235 views
I'm uploading my last logo the RDS archive. Use Inkscape to examine and modify the logo and see what you can create. Small changes have a big impact on the logo produced. "Ungroup" the elements to move one element at a time. "Export" to produce a png and share your results on the forum.
It is safe to critique this logo, so have a go at it.
Temporary location is:
http://www.rapideuphoria.com/uploads/eu-circle.svg
Logo design criteria
Hopefully this process will let us select a suitable logo.
Branding
The overall impression of the "product", goes beyond just a logo.
What is the defining characteristic of Euphoria?
One "theme" could be {} based on the sequence.
I program in {}euphoria , because it is easier...
An obvious theme is the multi-color rainbow associated with the mental "state of euphoria".
We often use "eu" as a theme.
Another theme would be based on the letter "E".
Logo
Gives the "brand" a distinctive (non-verbal) representation of the product
Criteria
The problem is that these issues are hard to quantify, but essential for a good logo. An artist can always tell when an "non-artist" does a work.
| Criteria | notes | pro | con |
| strong, balanced | looks elegant, pleasing to viewer | ||
| bold | clearly visible | ||
| translation | will it look good in different colors, sizes, applications | ||
| practical | works in print, screen, website, t-shirt, ... | ||
| unique | stands out compared to other logos | ||
| timeless | does it suffer from logo trends, or is it a keeper | ||
| color | does not depend of color for effect (i.e. rainbow becomes mush when in black ink) | ||
| color | associate color (shade, choices) with product | ||
| abstract | is it so clever that people don't recognize it | ||
| cliche | i.e. swooshes get copied a lot | ||
| fad typeface | clean font looks more professional | ||
| exaggeration | does it imply something the product is not | ||
| scale | works in small and large sizes | ||
| pretty | cute graphics just to be pretty | ||
| busy | elaborate details, fussy, rather than quickly recognizable | ||
| initials | use initials rather than name ( i.e. IBM needed effort to establish) | ||
| imagination | fresh, simulating, honest, elicit an "aha" | ||
| K.I.S.S. | simplicity is a virtue. clean easy | ||
| global | do people in anti-podal locations value the logo the same way | ||
| testing | lots of opinions must be gathered | ||
| consistent | logo and color scheme used across all applications | ||
| memorable | often color based, plus symbolic value | ||
| reflective | does it represent the product | ||
| adaptable | appeals to both modern and conservative users | ||
| sustainable | contemporary but classic | ||
| continuity | works with the "Euphoria" name | ||
| describe | verbal association with a graphic logo | ||
| stubborn | if even a few people don't like your logo, it will not work |
Logistics
The logo must be produced in a svg format. This in turn allows the production of png images of any type and size.
Use Inkscape. For Windows users, "Portable Inkscape" works without needing an installation. Linux users can install a native Inkscape.
Problems
The name "euphoria" has a lot of noise associated with it. It is used for mental state, perfume, liqueur, smoothies, clothing stores, gamers, music group, hair salon, chocolate, upholstery, ...
The letters "EU" are clearly associated with European Union.
Monograms using "e" and "u" do not seem to work.
A lot of "cute" variations exist: Uforia, Uphoria, U4ia, (u)phoria!, UFOria
2. Re: Logo criteria
- Posted by jimcbrown (admin) Sep 29, 2009
- 1287 views
Temporary location is:
This is a 404 for me.
3. Re: Logo criteria
- Posted by _tom (admin) Sep 29, 2009
- 1254 views
Looks like we must wait for RDS to "approve" the upload.
4. Re: Logo criteria
- Posted by euphoric (admin) Sep 29, 2009
- 1255 views
Looks like we must wait for RDS to "approve" the upload.
Or you could find a file host for us to use.
5. Re: Logo criteria
- Posted by _tom (admin) Sep 29, 2009
- 1262 views
Try one of these two sites. The file is the same at both:
http://rapidshare.com/files/286587805/eu-circle.svg.html
MD5: 1DD71F57D5BB916539B294260040CDE5
(Maybe this one is easier to download? )
6. Re: Logo criteria
- Posted by ne1uno Sep 30, 2009
- 1198 views
Looks like we must wait for RDS to "approve" the upload.
simpler explanation, upload was already approved. http://www.rapideuphoria.com/eu-circle.svg
